GOOGL

Key Performance Metrics

  • The review of Net Profit Margin witnessed a surging trend. The Net Profit Margin improved from 22.06% in 2020 to 28.60% in 2024.
  • The average EBIT Margin for the period under analysis was 28.36%.
  • The Asset turnover stood at 0.78 times in 2024 from 0.57 in 2020, implying a higher performance or Assets of the business in relation to revenue.

 

Profitability

  • The revenue of Alphabet has increased year on year. The revenue increased by 41.15% between 2020 and 2021 and a further 8.68% increase was recorded between 2022 and 2023. There also occurred an increase of 13.87% between 2023 and 2024 (the current period).
  • Alphabet’s performance in profitability looks good as the return on capital employed also recorded good performance during the period of analysis.

 

Liquidity

  • The company’s result in liquidity looks good, as current ratio decreased from 2.10:1 to 1.84:1 on the last year. Which implies that the company still have enough current assets to settle its current liabilities regardless.

 

Capital Structure

  • Alphabet is both equity and debt financed.
  • The debt-to-equity (D/E) ratio has been changing year on year. The gearing position of the company appears to be low as it stood at 38.50% in the current year.

 
Source: Alphabet Annual Report

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