AT & T

Key Performance Metrics

  • The review of Net Profit Margin witnessed a surging trend. Net Profit Margin improved from 12.92% in 2016 to 19.59% in 2020.
  • The average EBIT Margin for the period under analysis was 15.14%, with 2018 and 2017 performing the worst and best, respectively.
  • The Asset turnover stood at 0.30 times in 2020 from 0.33 in 2017, implying a low performance on Assets of the business in relation to revenue.


  • The revenue of AT & T has increased year on year. The revenue increased by 17.2% between 2016 and 2017 and a further 20.8% increase was recorded between 2017 and 2018. There also occurred an increase of 15% between 2019 and 2020 (the current period). 
  • AT & T’s performance in profitability looks good as the return on capital employed also recorded good performance during the period of analysis.


  • The company’s result in liquidity looks poor, as current ratiodecreased from 1.43:1 to 1.33:1 on the last year. Which implies that the company does not have enough assets to settle its current liabilities.

Capital Structure

  • AT & T is both equity and debt financed.


  • The debt-to-equity (D/E) ratio has been increasing year on year. The gearing position of the company appears to be lhigh as it stood at 251% in the current year.

Source: AT & T Annual Report

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