Key Performance Metrics

  • The review of Net Profit Margin witnessed a mixed trend. The Net Profit Margin improved from 1% in 2019 to 2.4% in 2023.
  • The average EBIT Margin for the period under analysis was 2%, with 2020 and 2022 performing the worst and best, respectively.
  • In the current year, Ford covered its interest liabilities 4.06 times, compared to 2019 when it was 0.34 times.
  • The Capital turnover stood at 0.66 times in 2023 from 0.6 in 2019, implying a low performance on Capital of the business in relation to revenue.


  • The revenue of Ford has decreased then increased year on year. The revenue decreased by 18.45% between 2019 and 2020 and a further 7.23% increase was recorded between 2020 and 2021.  There also occurred an increase of 11.47% between 2022 and 2023 (the current period).
  • Ford’s performance in profitability looks good as the return on capital employed also recorded a good performance during the period of analysis.


  • The company’s result in liquidity looks strong, as the current ratio-maintained stability at 1.20:1. Which implies that the company has enough assets to settle its current liabilities.

Capital Structure

  • Ford is both equity and debt financed.
  • The debt-to-equity (D/E) ratio has been falling year on year. The gearing position of the company appears to be high as it stood at 349% in the current year.

Source: Ford Annual Report

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