Key Performance Metrics

  • The review of Net Profit Margin witnessed a fluctuating trend. The Net Profit Margin moved from 11.03% in 2019 to –29.77% in 2023.
  • The average EBIT Margin for the period under analysis was 2.59%, with 2023 and 2019 performing the worst and best, respectively.
  • In the current year, Hasbro was able to cover its interest liabilities –8.18 times in the current year- compared to 2019 when it was 6.83 times.
  • The Asset turnover stood at 0.62 times in 2023 from 0.77 in 2019, implying a low performance on Assets of the business in relation to revenue.


  • The revenue of Hasbro has fluctuated year on year. The revenue increased by 15.79% between 2019 and 2020 and a further -8.78% decrease was recorded between 2021 and 2022. There also occurred a decrease of 14.57% between 2022 and 2023 (the current period).
  • Hasbro’s performance in profitability looks good as the return on capital employed also recorded good performance during the period of analysis.


  • The company’s result in liquidity looks poor, as current ratio decreased from 1.37:1 to 1.13:1 on the last year. Which implies that the company does not have enough assets to settle its current liabilities.

Capital Structure

  • Hasbro is both equity and debt financed.
  • The debt-to-equity (D/E) ratio has been mixed year on year. The gearing position of the company appears to be low as it stood at 319% in the current year.

Source: Hasbro Annual Report


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