Morgan Stanley

Key Performance Metrics

  • The review of Net Profit Margin witnessed a surging trend. The Net Profit Margin moved from 22.24% in 2019 to 17.05% in 2023.
  • The average EBIT Margin for the period under analysis was 55.54%, with 2021 and 2023 performing the worst and best, respectively.
  • In the current year, Morgan Stanley was able to cover its interest liabilities 1.28 times – compared to 2019 when it was 1.91 times.
  • The Asset turnover stood at 0.05 times in 2023 from 0.05 in 2019, implying a low performance on Assets of the business in relation to revenue.


  • The revenue of Morgan Stanley has increased year on year. The revenue increased by 17.38% between 2019 and 2020 and a further 22.56% increase was recorded between 2020 and 2021. There also occurred an increase of 0.89% between 2022 and 2023 (the current period).
  • Morgan Stanley’s performance in profitability looks good as the return on equity also recorded good performance during the period of analysis.


  • The company’s result in liquidity looks strong. Which implies that the has enough assets to settle its current liabilities.

Capital Structure

  • Morgan Stanley is both equity and debt financed.
  • The debt-to-equity (D/E) ratio has been increasing year on year. The gearing position of the company appears to be high as it stood at 90% in the current year.

Source: Morgan Stanley Annual Report

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