Key Performance Metrics

  • The review of Net Profit Margin witnessed a fluctuating trend. The Net Profit Margin moved from 10.30% in 2019 to 9.90% in 2023.
  • The average EBIT Margin for the period under analysis was 12.53%, with 2020 and 2021 performing the worst and best, respectively.
  • In the current year, Nike was able to cover its liabilities 0 times – compared to 2019 when it was 98.98 times.
  • The Asset turnover stood at 1.31 times in 2023 from 1.70 in 2019, implying a low performance on Assets of the business in relation to revenue.


  • The revenue of Nike has fluctuated year on year. The revenue decreased by -4.38% between 2019 and 2020 and a further 4.88% increase was recorded between 2021 and 2022. There also occurred an increase of 9.65% between 2022 and 2023 (the current period). 
  • Nike’s performance in profitability looks good as the return on capital employed also recorded good performance during the period of analysis.


  • The company’s result in liquidity looks fair, as current ratio increased from 2.63:1 to 2.72:1 on the last year. Which implies that the company has enough assets to settle its current liabilities.

Capital Structure

  • Nike is both equity and debt financed.
  • The debt-to-equity (D/E) ratio has been falling year on year. The gearing position of the company appears to be high as it stood at 85% in the current year.

Source: Nike Annual Report

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