Key Performance Metrics

  • The review of Net Profit Margin witnessed a fluctuating trend. The Net Profit Margin moved from 5.76% in 2019 to 17.87% in 2023. 
  • The average EBIT Margin for the period under analysis was 20.47%, with 2019 and 2021 performing the worst and best, respectively.
  • In the current year, Procter & Gamble was able to cover its interest liabilities 25.16 times – compared to 2019 when it was 12.79 times.
  • The Asset turnover stood at 0.69 times in 2023 from 0.56 in 2019, implying a low performance on Assets of the business in relation to revenue.


  • The revenue of P&G has fluctuated year on year. The revenue increased by 4.83% between 2019 and 2020 and a further 5.35% increase was recorded between 2021 and 2022. There also occurred an increase of 2.27% between 2022 and 2023 (the current period).
  • Procter & Gamble’s performance in profitability looks good as the return on capital employed also recorded good performance during the period of analysis.


  • The company’s result in liquidity looks poor, as current ratio decreased from 0.66:1 to 0.63:1 on the last year. Which implies that the company does not have enough assets to settle its current liabilities.

Capital Structure

  • Procter & Gamble is both equity and debt financed.
  • The debt-to-equity (D/E) ratio has been falling year on year. The gearing position of the company appears to be high as it stood at 74% in the current year.

Source: Procter & Gamble Annual Report

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