Key Performance Metrics

  • The review of Net Profit Margin witnessed a fluctuating trend. The Net Profit Margin moved from 13.58% in 2019 to 11.46% in 2023.
  • The average EBIT Margin for the period under analysis was 15.22%, with 2020 and 2021 performing the worst and best, respectively.
  • In the current year, Starbucks was able to cover its interest liabilities 11.07 times – compared to 2019 when it was 14.51 times. 
  • The Asset turnover stood at 1.26 times in 2023 from 1.36 in 2019, implying a low performance on Assets of the business in relation to revenue.


  • The revenue of Starbucks has fluctuated year on year. The revenue decreased by11.28% between 2019 and 2020 and a further 10.98% increase was recorded between 2021 and 2022. There also occurred a decrease of 11.55% between 2022 and 2023 (the current period).
  • Starbucks performance in profitability looks good as the return on capital employed also recorded good performance during the period of analysis.


  • The company’s result in liquidity looks poor, as current ratio decreased from 0.78:1 to 0.70:1 on the last year. Which implies that the company does not have enough assets to settle its current liabilities.

Capital Structure

  • Starbucks is both equity and debt financed.
  • The debt-to-equity (D/E) ratio has been increasing year on year. The gearing position of the company appears to be low as it stood at -284% in the current year.

Source: Starbucks Annual Report

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