Key Performance Metrics

  • The review of Net Profit Margin witnessed a fluctuating trend. The Net Profit Margin moved from –4.42% in 2017 to4.36% in 2021.
  • The average EBIT Margin for the period under analysis was 5.92%, with 2021 and 2018 performing the worst and best, respectively.
  • In the current year, TWITTER was able to cover its interest liabilities 9.87 times – compared to 2017 when it was 4.29 times.
  • The Asset turnover stood at 0.34 times in 2021 from 0.35 in 2017, implying a low performance on Assets of the business in relation to revenue.


  • The revenue of TWITTER has fluctuated year on year. The revenue increased by 24.52% between 2017 and 2018 and a further 7.43% increase was recorded between 2019 and 2020. There also occurred an increase of 36.63% between 2020 and 2021 (the current period).
  • Twitter’s performance in profitability looks good as the return on capital employed also recorded good performance during the period of analysis.


  • The company’s result in liquidity looks fair, as current ratio increased from 4.42:1 to 5.89:1 on the last year. Which implies that the company has enough assets to settle its current liabilities.

Capital Structure

  • Twitter is both equity and debt financed.
  • The debt-to-equity (D/E) ratio has been increasing year on year. The gearing position of the company appears to be low as it stood at 76% in the current year.

Source: Twitter Annual Report

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